2022-06-09 14:58 UTC

ITA Airways Unveils New A350 Livery

ITA Airways - Airbus A350XWB (Born to be Sustainable) - Source: ITA Airways

ITA Airways unveiled its brand new Airbus A350-900XWB with the "Born to Be Sustainable" livery on Wednesday, the 8th of June. According to information, the A350 named "Born to be Sustainable" will receive the EI-IFD registration, illustrating environmental responsibility as well as sustainable company growth.

The livery bears the phrase "-25% Fuel & CO2", which refers to the lower fuel consumption and emissions associated with the A350 aiming to become "Europe's greenest airline" by 2025.

ITA Airways - Airbus A350XWB (Born to be Sustainable) - Source: ITA Airways

ITA Airways will operate 4 of the 8 A350s ordered from Airbus on the intercontinental routes from June 2022. In addition, ITA Airways has prepared Corporate Sustainability Guidelines, which will guide the company's sustainable development model, including both short-term goals and the airline's long-term commitment:

Grow as an innovative sustainability-driven airline

Reduce our "footprint" by identifying and quantifying key impact areas and mitigating them through investments in innovative and environmentally efficient technologies, optimizing operations and business processes, and offsetting unavoidable emissions.

Responsibility towards people, our country, and the planet

Increase the ability of current and future generations to benefit from better economic and living conditions by minimizing the footprint of our value chain, rethinking our supply processes, minimizing waste, unlocking opportunities for circularity, and engaging stakeholders in our journey.

Create value for the customers, communities, and business

Bring value to society and the communities in which we operate by meeting the sustainability needs of customers and engaging in activities to support disadvantaged groups, all while combining economic growth with sustainable value creation.

Put our people at the center

Develop a corporate culture that puts human capital at the center of its activities, leveraging people skills and competencies as a key factor for current and future organizational success and investing in talent development within the company.

Embed ESG principles into corporate governance & lead with purpose

Structure corporate governance procedures that enable more efficient sustainability decision-making processes to effectively manage ESG issues throughout the organization and increase the focus on the purposes and commitments made in the Board's agenda.